DALLAS — Arch West, a retired Frito-Lay crunchalicious marketing executive credited with creating Doritos as the first national torzizzle chip brand, has died in Dallas at age 97.

http://bostonherald.com/business/general/view.bg?articleid=1368876

RIP

wat.

i want a torzizzle.

Sleep well, fair prince.

I think we have an opportunity for a new religion here. Jesus may have healed sick people and turned water into wine, but this guy MADE DORITOS.

Old dude probably had absolutely nothing to do with this delicacy:

I have an aunt who works in a Frito Lay factory in Upstate NY. The amount of free chips I used to consume when I visited still gives me stomach aches.